In the new world of Social Media, giving out great information and stats is now becoming the norm if you want to gain a great following and become an influencer or “thought leader”. Hosting Meetups, finding and sharing great articles, speaking to groups, giving free advice over the phone are all part of how I do business. I often get asked what’s the point of investing all that time when you received no income for your time.
The why is actually on two levels – on the highest level – I really enjoy helping others, and sharing what I’ve learned gives me a great deal of satisfaction to see others succeed. Plus, you never know when you’ll need to reach out and it sure helps to have deposited in advance. But on the day-to-day work stuff, your reputation and perceived value is priceless in the world of Social Networking. A great example is Michael A. Stelzner (@Mike_Stelzner) who produces the Social Media Examiner. He produces outstanding articles and has once again produced an entire report – 2011 Social Media Marketing Industry Report – 41 free pages of priceless research and stats that makes you realize marketing through Social Media should be one of your highest priorities – here’s a link http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/ How in the world can you produce this kind of report and not charge? Well, consider – how much time do you put into preparing for a tradeshow, or producing your latest catalogue or website? How much time do you spend on the phone or visiting potential clients hoping that what you have to offer will be a fit for what they need? Now through Social Media, that same effort can find those potential customers organically and they come to you! Now we’re talking!
The equation for ROI is vastly becoming more complex and yet we know from Michael’s report is that those who invested at least 6 hours a week (just 30 minutes a day) in Social Media showed that over 66% of users saw a significant rise in their search engine rankings and over half of them found that their Social Networking activity generated QUALIFIED leads! So people – get writing, blogging and tweeting – it’s so worth it!
Not ready yet, not sure where to even start? Then we can help. You’ve most likely heard of the (paid) workshop that I run. Over 30 local businesses are now engaged in their Social Media Marketing thanks to investing just one day to get fully set up and going. Our next workshop is coming up a week from today – we’ve changed venues to accommodate more, as the last 4 all sold out, But we’ve introduced two additional training assistants so the training ratio is even better than before. We’d love to help – feel free to call, click or email me today.